InPost is Official Partner of the competition and sustainable lifestyle
Thursday, March 21, 2024 - 11:03
Exactly 100 days remain until the start of the 111th edition of the Tour de France, which this year will begin in Italy. The anticipation for the start on June 29th from Florence is strong. The first day will end in Rimini, followed by stages from Cesenatico to Bologna, from Piacenza to Turin, and then continuing on July 2nd with the start from Pinerolo (Turin) and arrival in France.
This year, the typical yellow of the Tour caravan will be joined by the yellow of InPost, which shares the values of sustainability, competition, and speed with the Grande Boucle.
To celebrate the event, starting today, there is also a new section of the website dedicated to the race, where you can find news, insights, and curiosities about this 2024 edition: https://inpost.it/en/tour-de-france
"We are very proud to be a Partner of the Tour de France," says Nicola D'Elia, Managing Director Southern Europe InPost. “Proximity and sustainability are key points for our companypresent in Italy with over 6000 pick-up points."
And precisely the capitals hosting the Italian stages of the Tour are also among the 10 largest cities where the coverage of the service offered by InPost is concentrated: the inhabitants of Florence, Bologna, Turin, Rome, Milan, Naples, Palermo, Genoa, Bari, and Catania already live 5 minutes away from an InPost pick-up point. This data is destined to grow because pick-up out of h combines the effectiveness of delivery on the first attempt, user management freedom, and more sustainable deliveries.
"The partnership with a major event like the Tour de France, especially this year when it exceptionally starts from Italy," explains Nicola D'Elia, "is a unique opportunity to make our brand and services known not only to cycling enthusiasts but to all Italians who are caught up in the great popular celebration that involves the public along the route. The bicycle, protagonist of the Tour, is also the best means to pick up packages at our pick-up pointsthanks to their proximity to home, workplace, and the many places we frequent every day. The possibility of combining shipments and pick-ups with other errands is not only a factor of great freedom and convenience for users, but also a way to make online shopping more sustainable."
For example, did you know that an online purchase, delivered to a locker or a pick-up point and picked up by bicycle, can save emissions up to 38% compared to home delivery? This was recently emphasized in the report "The Environmental Impact of E-commerce Deliveries", carried out by Netcomm with the B2c Logistics Center research group of the Polytechnic University of Milan, thanks to data provided by InPost and other logistics companies.
And InPost's commitment to a more sustainable logistics system, also reflected in its adherence to the Climate Pledge by 2040, is reflected in the development of an increasingly widespread network, to allow an ever-growing number of people to ship and pick up their packages by choosing more sustainable modes of transport, such as the beloved bicycle, or by including this errand on the home-work or home-school route. To learn more, read https://inpost.it/inpost-lambiente