InPost Italy and Dr.Max: A Year of Collaboration and Satisfied Customers

An effective collaboration stems from shared values and goals: the synergistic growth of InPost and Dr.Max is proof of this.

The partnership between InPost and Dr.Max began as a bold move: Dr.Max, a chain of both physical and online pharmacies operating nationwide, was the first in the pharma sector to bet on our lockers for Out-of-Home deliveries.
Today, we celebrate the first year of collaboration with Dr.Max, and we couldn’t be more excited. A partnership built with a focus on you, our customers, who inspire us to offer better promotions and an ever-improving service.

Thanks to consistent attention and effort, shipments have quadrupled in a year, and 75% of customers who try InPost for the first time choose to use it again.
But who are the typical customers choosing and re-choosing us through Dr.Max? Insights from data collected over this first year reveal that they are primarily women living in major cities such as Rome, Milan, Turin, Genoa, and Bologna.

Interestingly, these customers prioritize both their appearance and their overall health. Their purchases include skincare products, sunscreens, supplements, and vitamins, reflecting a well-rounded approach to physical and mental well-being.

In all regions of Northern and Central Italy, Dr.Max customers use both lockers and neighborhood pickup points. However, in the South, there is a marked preference for pickup points.

“We are extremely pleased with this collaboration. It was a pioneering project that demonstrated that even in the pharmaceutical sector, deliveries to lockers and InPost Points can gain customers' trust. Over the course of 2024, we have seen shipment volumes managed by InPost logistics quadruple compared to the initial months of the partnership, which began in 2023,” says Leonardo Berlingieri, Head of Commercial at InPost Italy. “The decision to communicate in synergy proved to be a winning strategy for showcasing convenience and encouraging people to try us out.”

Francesco Ghibaudo, Chief Marketing & Customer Officer at Dr.Max, added:
“We are very satisfied with our partnership with InPost, which represented a significant evolution in our logistics approach. The success of this collaboration shows that our customers increasingly value the flexibility and convenience offered by out-of-home delivery solutions. This partnership has enabled us to further enhance the shopping experience, reinforcing our commitment to providing a service that meets consumers' everyday needs in a practical and innovative way.”

InPost’s mission has always been to deliver the best experience to both merchants and consumers, simplifying and redefining logistics through automated solutions and out-of-home deliveries. An increasing number of Italians—following a trend already well-established in other countries—are choosing us and appreciating our offering. This has earned us an excellent rating on Trustpilot, a leading review platform. Users particularly value the simplicity, security, and efficiency of the service.

The InPost Group continues to grow. Parcel volumes handled across Europe reached 262.5 million in Q3 2024, marking a significant 25% increase compared to the same period last year.