Tour de France

We are in Paris, in 1903, and the sports newspaper L'Auto-Vélo is in the midst of a crisis.

"What if I were to exploit the popularity of cycling to ensure plenty of advertising and a significant increase in newspaper sales?" This must have been more or less the thought that crossed Géo Lefèvre's mind, a young journalist, when he came up with the idea of organizing a stage cycling race that would cross the entire France to try to save the newspaper he worked for.

L'Auto-Vélo was a easily recognizable newspaper because its pages were printed on yellow paper, and that's why the cyclist's jersey leading the general classification would later take on the same color. (Similar to the pink jersey of our Giro d'Italia, which has the colors of La Gazzetta dello Sport).

Did our young man succeed in his endeavor? Needless to say, the story tells us yes, and that race organized to save a newspaper in crisis became the most famous and important road cycling race in the world.

Since that 1903, the Tour de France has been held every year in July (except during the periods of the First and Second World Wars), and for about 3 weeks, the cyclists participating in it crisscross France far and wide, and sometimes even neighboring countries. And this is the case for the 2024 edition, which will see our country hosting the first four stages of the competition and which sees the InPost Group as one of the official partners.