InPost is an Official Partner of Tour de France
Tuesday, October 10, 2023 - 15:59
InPost Group, Europe’s leading out of home e-commerce deliveries and locker provider, operating under two consumer brands InPost and Mondial Relay, is delighted to announce it will be an Official Partner of Tour de France, the globally renowned cycling race from 2024.
With nearly 16 thousand PUDO points and 5.5 thousand Parcel Lockers across France and Italy, and with the race kicking off in Florence, Italy, the partnership provides the perfect opportunity for InPost to engage and interact with the Tour de France audience in the thousands of French and Italian towns and cities.
In 2023, 10 million spectators watched the race along the route itself and it welcomed a TV audience of nearly 150 million people in Europe alone, who watched the live broadcast for a total of 790 million hours, ensuring that The Tour de France is the most popular annual sporting event in Europe.
“InPost Group considers France to be one of the most important markets – in addition to Poland, the UK, Spain and Italy. We are proud to be able to be a partner of Tour de France – the biggest cycling race while at the same time the greatest annual sports event in the world. This partnership will contribute to expanding and increasing awareness of our best-in-class solution for e-commerce deliveries among French consumers and online vendors. Cycling promotes a set of values, including sustainable transport, passion for competition and, obviously speed. Those are the values we implement in our daily activities at InPost, commented Rafał Brzoska, InPost Group founder and CEO.
“The fact that the Tour de France is of interest to a major European group like InPost shows the strength and international reach of the event. InPost and the Tour de France share the same values of commitment and performance, both in sport and in the delivery of millions of parcels across Europe said Julien Goupil, Director of Media and Partnerships at A.S.O.
The partnership also celebrates the shared values of the Tour de France and InPost – a passion for competition and speed as well as innovation and engagement in caring for the local community and environment. Their sustainability commitments are also an integral part of the InPost’s Group business strategy which has been promoting environmentally friendly options, e.g. using bikes as a zero-emission means of transport, for a number of years.
“We are extremely proud to be an Official Partner of the Tour de France. Every day InPost is working to bring ease and convenience to our customers and it is a real pleasure to share our values with the Tour de France on this significant event commented Nicola D’Elia, Managing Director Southern Europe InPost. “Proximity and sustainability are central pillars for us and this partnership is a way for us to promote a responsible way to pick up the parcel: nothing is better than using a bicycle!” D’Elia added
As an Official Partner, InPost will have the honour of holding the official flag of the race and handing it to Christian Prudhomme, the General Director of Tour de France, as well as the representatives of stage cities before each stage of the race.
InPost Group is present in France and the Benelux countries as Mondial Relay, a leader in OOH deliveries in those markets. InPost acquired the brand in July 2021 for EUR 513 million which turned out to be the greatest Polish private investment abroad. The InPost Group now uses 12 000 PUDO points and nearly 4000 Parcel Lockers in France. In 2022, Mondial Relay served more than 213 million parcels (+21% compared to 2021) and generated revenue of more than EUR 569 million.